Markempa

OCTOBER 30, 2018

With all the changes happening out there to businesses, with technology and data and information we have, and artificial intelligence, and just the way the world is changing, it’s changing how we operate. Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Kia: Great question.

Budget Programs 40

Budget Programs Paid Search Agency Vendors Loyalty 40

Hubspot

FEBRUARY 28, 2016

The happier and hustle-ier the group of coworkers, the more we get done and the more fun we have doing it. Remember a job you loved? Hopefully, it's the one you have now!). Remember a job you hoped to leave? When I reflect back on my career journey, I have jobs that fit both categories, and the difference has often been the fit of the team.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Golden Spiral

APRIL 16, 2019

It is our honor to introduce you to a new member of the Golden Spiral team, Angus Nelson. Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. He has built a career around human-focused marketing. What was an early key milestone along your career path?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Single Grain

JUNE 26, 2019

Affective Computing: Using NLP and other technologies to understand and replicate human emotions (this is the one that most people are scared of). NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. If you have, you have my sympathy.

Marketing AI 97

Marketing AI Process Effectiveness Paid Search Agency 97

Engagio

JULY 22, 2019

Summer is the perfect time to get lost in a good book. There’s nothing better than sitting out in the sun with a page-turner while working on that tan. Those who know me know that I’m an avid reader, which is why they constantly ask me for book recommendations. July 25 at 10 a.m. PT: Turn The Ship Around by David Marquet. August 8 at 10 a.m.

B2B Thought Leadership 94

B2B Thought Leadership Best Practices B2B Thought Leadership 94

B2B Digital Marketer

MARCH 8, 2021

The method by which content is found is becoming more and more sophisticated. It’s not enough to just produce a generic piece of content that’s good enough. How many times have you clicked the “Edit Post” button in WordPress? If you’re like me, you clicked it a dozen times. You need to create high-converting content.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Sprout Social

AUGUST 9, 2022

The creator economy shows no signs of waning, with about 50 million people who identify themselves as such. This movement is democratizing the content we consume and taking it out of the hands of the major media companies. Who among us hasn’t forgone a Netflix binge to stare at Instagram or TikTok for longer than we’re proud of?

Tools 142

Tools Enterprise Management Work Management Marketing Management 142