article thumbnail

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

article thumbnail

Ways To Make Content Syndication Work For You

Excelsior Research

b)Co-host webinars on relevant point’s customer has c) Host events for fellow prospects and leads. Outbound Content Syndication Telemarketing: A method used by B2B business and other sectors that help acquire more prospects, leads, and conversion. Digital Marketing. QUICK LINKS. GDPR Policy. Privacy Policy. Terms & Conditions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

article thumbnail

Inbound VS Outbound Marketing: Which One Drives B2B Better?

Belkins

By 2016, around 226 million Americans added their phone number to the Do Not Call Registry in order to stop receiving telemarketing calls. Push them towards an informed decision: content describing your technology and experience, from ebooks and explainer videos to webinars. Cases of banner blindness have become increasingly common.

article thumbnail

What is B2B Marketing? And how to do it successfully

Marketing Graham

I was going to call this section ‘telemarketing’, but if I did that you may have skipped over it. More fool you because telemarketing is still one of the most powerful tools in the B2B arsenal. Events/Webinars. During the coronavirus pandemic, face-to-face events were cancelled and webinars replaced them.

article thumbnail

Demand Generation’s Secret Sauce? Strategic Content.

Adobe Experience Cloud Blog

Think telemarketing calls, radio ads, or postal campaigns. We live in an era where opinionated YouTubers and impassioned online influencers can make or break a product—in some cases, before it even launches. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing.

article thumbnail

Expand and explore your audience with Content Syndication

Excelsior Research

b) Co-hosting webinars on relevant points customers have. Telemarketing: a method used by B2B business and other sectors that help acquire more prospects, leads, and conversion. The rule of thumb in co-marketing is – do not co-market with companies competing for the same keywords in organic searches. Outbound Content Syndication.