How to Write a Strategic Marketing Plan
WebMarketCentral
DECEMBER 6, 2007
This is really the "meat" of the plan, the action items.
WebMarketCentral
20 
New on WMC: Guide to Web-Based B2B Lead Generation Programs
WebMarketCentral
SEPTEMBER 24, 2007
Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.
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