Tactics Related Topics 
Marketing Interactions
SEPTEMBER 20, 2018
Interactive content and personalization are two tactics that are high on marketers’ goals lists. Think about how customer retention programs that employ those tactics can also inform your customer acquisition strategies. When marketers focus on keeping customers for life, they are engaged with their customers continuously.
Marketing Interactions
OCTOBER 8, 2020
Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. For a litmus test, ask whether your content is valuable enough that your buyers would pay to have access to it.
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Marketing Interactions
MARCH 25, 2023
You’re familiar with FOMO (fear of missing out) and now FOMU (fear of messing up) and have used those tactics to ground marketing content. Emotions: The Gusto in B2B Content Marketing Tapping into emotions helps B2B buyers create mental shortcuts to make decisions more quickly.
Marketing Interactions
JANUARY 25, 2022
B2B buyers overwhelmingly want control over a simpler, convenient experience unencumbered by pushy tactics and self-interested vendors. This shouldn’t be a news flash > Buyers are driving and they’re choosing the open highways, rather than the vendor-operated toll roads.
Marketing Interactions
NOVEMBER 29, 2021
And search is one of the primary tactics’ buyers use to find content they’re interested in consuming, hence, your company. Making access to content easy also has benefits for both parties. Benefits of Ungated Content. SEO for organic search that’s not available to content behind a gate. Shareability and the data that goes with it.
Marketing Interactions
JUNE 20, 2021
Product managers focus on tactical product features and “cool” things they want everyone to know about—sometimes to the exclusion of the value of the outcomes from the features—which is what buyers and customers care about.
Marketing Interactions
JUNE 4, 2017
We have all these meetings and mandates about what the company wants to accomplish and rally our teams to create strategies and execute tactics to achieve them. Even if we say we’re putting the customer front and center, usually we’re not really walking the talk.
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