Onalytica B2B

MARCH 17, 2017

Focus on the facts and stats that enable senior mangers to easily understand and quantify what you’re saying. However, this isn’t a time to fantasise on what this could be; telling stories around irrelevant brands successfully implementing influencer marketing may well just get senior managements’ back up.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

DECEMBER 7, 2017

Nor do we need to, or want to, shout the same old stats on the ROI of influencer marketing ’til we’re blue in the face – 2017 has been a year where many a pennies have dropped. With all this said, brands are yearning to learn exactly what they need to do to get started.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

JULY 19, 2018

Now there is an element of ‘if you can’t beat them join them’, whereby influencers are being unfairly bench-marked against other influencers whose follower and engagement stats just simply can’t be competed with, forcing them to do the same thing to keep their head far enough above the water to get noticed.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

JANUARY 30, 2018

These fake followers are also bringing fake engagement, so shifting focus from reach to broad engagement stats won’t quite cut it. The issue the NY Times has highlighted spans wider than fake followers. What is important, is focusing not just on engagement rates, but exactly who those engagements are from.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

SEPTEMBER 20, 2017

Authenticity of Instagram follower and engagement stats also come into question due to tools and ‘pods’ (arranged, reciprocal engagement) allowing followers to fake their way to the top. Are the followers of a gamer really going to engage with a post on a B2B marketing automation tool, just because it’s a gamer posting it?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

APRIL 27, 2017

Ultimately what this means is, with influencer marketing, you can invest sufficiently less to gain a sufficiently higher return- a stat which will resonate with every senior manager. Another study found that influencer campaigns bring in 11 times the ROI of traditional advertising. Earned Media/WOM trumps all.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235