social strategy Trends Related Topics 
B2B Memes
NOVEMBER 29, 2011
As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For me, no one better epitomizes this trend than Mark Schaefer. What’s the most important message you have for people regarding social media?
B2B Memes
JANUARY 24, 2011
After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that. In a way that was inconceivable 20 years ago, social media technologies have empowered individual voices to compete for attention at the same level as the old mass-media channels.
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