Chris Koch

NOVEMBER 24, 2009

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

SEPTEMBER 24, 2010

Social media changes sales enablement. But then social media came along and it really did change everything. Yet as more salespeople start using social media, the link will become more obvious. Knowledge management systems, for example, were difficult to use and difficult to keep up to date.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

MARCH 5, 2010

We’re seeing mobile be part of an integrated approach to social media, not as a standalone. One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. And I don’t think I ever will. Timeliness.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100