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Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

StumbleUpon’s paid program delivers traffic directly to your site, they never even click. On sites like Reddit and StumbleUpon, your traditional content may be unwelcome and your form simply won’t work. What if you could integrate links to your content in other sites, not as ads but as related or additional content?

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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

You can read the transcript below, or if Storify is loading slowly, you can view it on the Storify site here. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. Using Google Ad Planner , you can see the difference between the number of estimated cookies and actual people for a site. times, across the sites listed. times Google’s estimated number of users. times up to 6.5

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. How did think that view-through visitor got to your site? You are marketing to people who have already found their way to your site! How important is search as a navigational tool? That’s a lot of navigational search.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Look at Google and Facebook.