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IBM Paper Makes Emotion the Focus of Customer Experience Management

Customer Experience Matrix

But its heart still belongs to those emotive moments of truth. These are essentially that banks need to understand which experiences will have lasting impacts and should transform their operations to deliver them consistently.

Paper 120
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5 Ways for Marketers to Overcome the Analytics Hurdle

LeadsRX

Only 54% of marketing decisions are being influenced by marketing analytics , with respondents citing poor data quality, unactionable (sic) results and nebulous recommendations as top reasons for why they don’t rely on analytics to make decisions. Poor Data Quality.

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How to Improve B2B Lead Quality

PureB2B

Because B2B marketing nowadays involves multiple touchpoints, high-quality leads have various types of contact information, such as their personal email address, work email, mobile number, and more. All these touchpoints can be used to nurture and drive your lead towards a sales conversion.

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How to Improve B2B Lead Quality

PureB2B

Because B2B marketing nowadays involves multiple touchpoints, high-quality leads have various types of contact information, such as their personal email address, work email, mobile number, and more. All these touchpoints can be used to nurture and drive your lead towards a sales conversion.