5 Ways for Marketers to Overcome the Analytics Hurdle
LeadsRX
JULY 19, 2021
Mid- and senior-level marketing managers couldn’t possibly go to their CMO – who in turn needs to convince the CFO, CRO and CEO – asking for more precious marketing dollars to spend to promote the business. Inability to Manage Data. Especially if they don’t have confidence the data, say from attribution, is completely accurate.
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