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How to Improve B2B Lead Quality

PureB2B

When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. Well, the term “quality” can be highly subjective, perceptual, and conditional. All these touchpoints can be used to nurture and drive your lead towards a sales conversion.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. Well, the term “quality” can be highly subjective, perceptual, and conditional. All these touchpoints can be used to nurture and drive your lead towards a sales conversion.