LeadsRX

JULY 19, 2021

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

PureB2B

MAY 22, 2018

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. Demographics. Firmographics.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. Demographics. Firmographics.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48