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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Image credit Related Posts: Internet Trends From The Web 2.0 Whoa – quite a mouthful! Summit The Secret To B2B Social Media?

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing. The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as “While telling your son about your favorite childhood books, you wax poetic about the ‘Wikipedia Brown’ series.

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” However, to be successful with social media, you have to provide real value and that usually comes from great content.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. In this post I will explain the 4 most common mistakes marketers make. And I will describe the “halo effect” and how to make it work for you.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?

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Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

3 top tools for branding in a Web 2.0 world by iMedia Connection John Gray explains how to use Facebook, Wikipedia and Twitter as components of an integrated Web 2.0 Find the answers to these questions and others here in still more of the best posts of the last year on social media marketing. branding strategy.