Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change
Customer Experience Matrix
JULY 25, 2009
And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ). Still, the trend is clear and, so far as I can tell, quite inevitable.
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