Customer Experience Matrix

JULY 25, 2009

And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ). Still, the trend is clear and, so far as I can tell, quite inevitable.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

WebMarketCentral

MARCH 3, 2009

Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

OCTOBER 11, 2006

So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( www.vtrenz.com ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products. A sly joke, perhaps? But a few points caught my eye.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40