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First Look at New Marketo Release

Customer Experience Matrix

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. It's always interesting to see how a thoughtful company like Marketo looks at a trend like this and decides to react.

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Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ). Still, the trend is clear and, so far as I can tell, quite inevitable.