Marketing Craftmanship

AUGUST 7, 2011

Thanks to search engines and social media, anyone with a computer and a personal agenda can now inflict substantial, long-term damage to the reputations of institutions that may or may not be deserving of their viral sabotage. Here’s a list of them.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

Marketing Craftmanship

SEPTEMBER 8, 2023

Adoption of a few simple marketing principles applied by successful professional services firms in other disciplines – including financial services, accounting, architecture, engineering, and management consulting – can drive consistent engagement with existing and new clients for any law firm or practitioner.

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. Webinars and public forums entail lead qualification and follow-up with prospects.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

MARCH 16, 2012

To maintain top-of-mind awareness with your target audiences, and to benefit from the media’s 3 rd party endorsement of your business, you must take steps (in a manner that’s not overly self-serving) to see that whatever publicity you generate is directly applied to remind people of who you are and why they should do business with you.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

FEBRUARY 16, 2013

By limiting your publicity efforts to media placements with high masthead value, and by ensuring that those placements are effectively merchandised through direct communication, social media tools and proper website visibility, PR practitioners will spend far less time worry about the ROI of public relations.

Merchandising 100

Merchandising Lead Scoring Lead Ranking Public Relations 100