search-engine Social Media Related Topics 
Digital B2B Marketing
OCTOBER 18, 2011
With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.
Digital B2B Marketing
OCTOBER 25, 2011
Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. How much traffic do publishers and social media A-listers drive?
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Digital B2B Marketing
MARCH 15, 2012
Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. of all traffic in February 2012.
Digital B2B Marketing
NOVEMBER 7, 2013
. @60dayMBA’s account provides a great example of what you see in the favorites of accounts using favorite spam: repeated favorites of similar and apparently low-quality tweets, likely triggered just by keyword searches. Is this appropriate in the wild west of social media? Social Media social media sleuthing Spam'
Digital B2B Marketing
JUNE 7, 2012
SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Activity intended to improve organic search rankings. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. PPC : Pay Per Click.
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