Marketing Interactions

SEPTEMBER 20, 2018

Marketers must seamlessly extend the experience that engaged and converted customers on the front end to one that will engage and grow their loyalty and satisfaction on the back end. The more engaged and invested your customers become, the “stickier” the relationship.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

JULY 25, 2019

Service cares about customer satisfaction, retention, and loyalty. Product needs regional teams to work better together to get products to market faster. Marketing cares about lead generation and brand awareness. Sales cares about winning net-new logos. Imagine the nightmare of trying to talk to all these people in one piece of content.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Marketing Interactions

JUNE 20, 2021

Customer success obsesses about helping customers find and sustain satisfaction from using your products, often tailoring messaging to each customer that may not reflect the overall brand message. The perspectives of each of these roles on the revenue team are pretty standard.

B2B 62

B2B Marketing Management Customer Satisfaction B2B Sales 62

Marketing Interactions

MAY 23, 2018

Satisfaction – initiate immediate support to resolve customer issues more responsively to increase customer satisfaction or Net Promoter Scores. Sales – create urgency for buyers to take action to acquire your products. Loyalty – ensure your buyers return and buy more to build customer lifetime value (CLV).

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58