markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there. Do they desire free material or samples?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Unbounce

JULY 2, 2019

Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. White papers. In terms of SaaS marketing, a white paper represents a theory behind your product or technology.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Instead, they rely on patterns and inference.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Instead, they rely on patterns and inference.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84