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One way to tackle closed loop marketing

Anything Goes Marketing

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite.

ROI 50