Industrial Marketing Today

SEPTEMBER 2, 2012

Usually I’m forced to bite my tongue since it is still early in the sales call. Wikipedia defines it as “A bill of materials (sometimes bill of material or BOM) is a list of the raw materials, sub-assemblies, intermediate assemblies, sub-components, components, parts and the quantities of each needed to manufacture an end product.”.

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Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” How are you using content marketing in your B2B marketing? This white paper aims to change that perception of them.

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Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

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Industrial Marketing Today

OCTOBER 10, 2011

Source: Wikipedia ). This is very important for manufacturers and industrial companies since their customers’ sales cycles tend to be long and complex with several people involved in the decision making process. Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N. Plenty as it turns out.

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