Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Wikis (Wikipedia, hundreds of specific topic-focused wikis).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

NOVEMBER 29, 2010

Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. That does not mean, however, that any sentence which could possible be construed in a positive light constitutes “marketing&# and deserves to be stricken from the pure environment of Wikipedia.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

FEBRUARY 9, 2010

From the buyer standpoint, the two most popular uses of social media (with roughly 60% each) in the commercial realm are to “learn about new products / features / services&# and to “learn about specials and sales.&# The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MARCH 29, 2010

From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. Promote your “evergreen&# content and assets.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

SEPTEMBER 30, 2010

Are you aiming to increase sales and/or leads? Social media sites include the following: • Social networking sites (e.g. LinkedIn, Facebook, Plaxo, Hi5, etc.). Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.). Forums and discussion boards. Microblogging sites (e.g. Twitter, identi.ca, Jaiku, etc.). Social bookmarking sites (e.g.

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100