IBMer: ‘Social Selling’ Is a Sales Process in Itself
Paul Gillin
APRIL 27, 2012
In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. “We Nearly 800 sales reps gave feedback at every step.
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