Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.
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Zoominfo
OCTOBER 21, 2021
Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Yet, despite obvious benefits, 68% of businesses fail to clearly identify its sales funnels , let alone measure success. The heavy lifting happens here.
Oktopost
NOVEMBER 18, 2020
When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize. So what can be done to help the sales teams? No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo.
Content4Demand
AUGUST 11, 2021
To be fair, CEOs have some valid reasons for not being able to see the value of marketing results. Many marketing teams pour their energy into grabbing as many leads as they can—quantity over quality—that may have little or no intent to buy. Clearly, these aren’t leads that contribute to the bottom line. Monitor Awareness.
The Effective Marketer
APRIL 30, 2013
I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples.
The Effective Marketer
APRIL 30, 2013
I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples.
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