Measure Your ROI on Social Media Leads
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Marketing Automation to Measure End-to-End ROI. Of course, Social Media is all the rage, but I would also use the Genius URL Shortener for online advertisements, list rentals, and so on.
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