WebMarketCentral

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WMC Interviews: Tim Young of Socialcast

WebMarketCentral

WMC: I've seen increasing use of wikis by companies for internal collaboration; how is Socialcast different? TY: Wikis are an excellent collaboration tool but in our opinion are not social software. We employ a wiki-like feature called "Pages" inside Socialcast. WMC: Anything else people should know about Socialcast?

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Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Following up on its first study on the value of Web 2.0 tags: Web 2.0

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, net, complete Web 2.0

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wetpaint – Wikipedia isn't the only wiki on the map. No programming knowledge required.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. Here are a few key illustrative points and quotes: PR practitioners under-utilize blog research. “How difficult can it be to read the blogs of reporters you're trying to pitch?

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