Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Showcase reviews: SnapApp.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Biznology

JUNE 6, 2018

Fortunately for SMB marketers, CRM is becoming main stream. And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Call tracking hub. Email marketing hub. Chat-Based Hub.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Hubspot

JUNE 24, 2010

This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. to get the value across to the broad SMB market. Register to win an iPad: SMB Routes to Market Survey. Are you an SMB IT or Marketing buyer?

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Kapost

JANUARY 6, 2017

When I started researching this assignment, I found this great post from Gerry Murray on Scott Brinker’s MarTech blog. If you sell to SMB the match rate is expected to be lower (<40%). A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” They have a killer Salesforce app too.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Digital B2B Marketing

JUNE 7, 2012

SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. Salesforce.com. The Basics B2B : Business to business. You definitely already knew that one. SME : Subject Matter Expert.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Before founding InfiniEDGE, she served on the board of the Ascension Chamber of Commerce and worked with IBM and the Pennington Biomedical Research Center. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Before founding InfiniEDGE, she served on the board of the Ascension Chamber of Commerce and worked with IBM and the Pennington Biomedical Research Center. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100