Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. As traditional B2B reach wanes, genuine creator voices gain traction.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 132

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 132

Sprout Social

MAY 9, 2024

As the creator economy grows, today’s landscape resembles a dance floor. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources.

Trends 75

Trends Advertising Agencies Paid Search Agency Top of Funnel 75

Sprout Social

FEBRUARY 5, 2024

DEI as a business best practice 3 best practices for celebrating Black History Month Create and nurture partnerships with Black creators Brands that celebrate year round Black history is more than a moment What is the purpose of Black History Month? The 2024 theme is African Americans and the Arts in the US.

Social Media 107

Social Media Practices Media Best Practices 107

chiefmartech

DECEMBER 27, 2021

That same report from Productiv revealed that the average mid-size business now has 238 SaaS subscriptions. It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model. billion in 2024.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Social Media 142

Social Media Marketing AI Social Marketing Trends 142

Top Rank Marketing

OCTOBER 20, 2023

economy — a rise from the 30.1 Social Media Today One year post-acquisition, X traffic and monthly active users are in decline, report claims Global traffic to the platform formerly known as Twitter dropped by 14 percent year-over-year during September 2023, with X’s mobile U.S. times the consumer advocacy and 1.4

Enterprise Management 131

Enterprise Management Paid Content Paid Search Agency B2B Marketing 131