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The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come

Hinge Marketing

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Again, you can download the free executive summary or purchase the full report to get all the details. That leaves only 20% of the market left to fight over.

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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

Four adverse affecting conditions are impacting the usefulness of the conventional B2B funnel or pipeline in terms of revenue growth predictability: Reliance on Past History : Much of the construct of the revenue pipeline and funnel is based on past history and how buyers behaved. 

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device. Using heatmaps for optimization also requires segmenting your users.

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In-House or Freelance Writers? 53 Marketers Share Their Thoughts

Referral Rock

Here at Referral Rock, we were curious to find out how other marketers feel about enlisting the help of freelance writers, so we ran a survey, and 53 marketers shared their insights. Sadi Khan of RunRepeat reports, “It’s the easiest way to scale your content creation and content marketing efforts. ” Scalability.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

But of course let’s not forget that we also have the possibility of vendor relations. So this could be an event where you’re going and you’re meeting with your vendors for your organization as well. If we parted on friendly terms and we kinda understand why we lost that deal. Or maybe they’re even former prospects.

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Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Reporting on analytics. ” If they select “Yes” then (using conditional logic) have a final form field show up at the bottom asking for their phone number. Evangelize Brand.