Chris Koch

JUNE 18, 2010

Image via Wikipedia. Tags: Customer Relationships B2B marketing Bicycle Business Business model Competition Customer relationship management Customer Research Cycling Shopping Sporting Goods Sports. Simple things seem to be the most powerful, don’t they? Clear, simple product that everyone understands, right? Tweet This Post.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

JUNE 25, 2010

Image via Wikipedia. Tags: Customer Relationships Social Media B2B marketing David Weinberger Extraversion and introversion Myers-Briggs Type Indicator Personality Personality test Psychology Social Sciences. Two interesting posts this week on how our personalities affect our online behavior. What do you think? Tweet This Post.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

APRIL 2, 2010

Image via Wikipedia. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. This company understands my pain. I may need to keep an eye on these guys in case they say something else that moves me. These guys are smart. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

NOVEMBER 11, 2011

Or have these companies decided that they are going to stop trying to sell themselves in a couple of hackneyed words and instead do it through relationships and experience? Image via Wikipedia. Actually, calling Smarter Planet a tagline does it a disservice.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

Or have these companies decided that they are going to stop trying to sell themselves in a couple of hackneyed words and instead do it through relationships and experience? Image via Wikipedia. Actually, calling Smarter Planet a tagline does it a disservice.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is another channel—one of many—for making the connection and building the relationship with customers. The trust leads to a more personal relationship and hopefully, a purchase.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Relationship. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. startups.com). Tweet This Post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100