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Marketing Automation Update: Manticore VII Released

WebMarketCentral

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The early-adopting high tech segment is perhaps 25% penetrated.

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Marketing Sherpa Moment of Fame

WebMarketCentral

First, hours were spent building a list from in-house, purchased, and publicly available sources, and then each company was called to verify the appropriate name, title and address. Lessons learned (a.k.a.

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Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.