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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Self-identifying keywords used on the company website (ALC).

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Then I happened to notice that Hedge Funds for Dummies has just been published (I’m not making that up). Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e.,

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. There are two ways to pay for PPC ads: 1) Flat rate, where the advertiser and publisher agree on a fixed amount that will be paid for each click. B2B: Business-to-Business.