prospect Trade Show Related Topics 
Anything Goes Marketing
DECEMBER 9, 2007
Sales can incorporate these in their communication pieces to prospects. For example, you meet a prospect at a trade show or live event - what better way for them to get a better sense of who you are and what you've accomplished then by sending an email with a video. This can be used in an email, blog, main website etc.
Anything Goes Marketing
MAY 1, 2007
For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts.
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