| |  Prospect + Salesforce.com + Vtrenz | 7 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JULY 8, 2009 Demand Generation Vendor Traffic Rankings Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. don't know whether this particular nuance makes the Alexa rankings a less useful indicator of market presence, but it probably means the figures relate more to existing customers than prospects. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Pardot and (perhaps) Genius.com look particularly strong. You can see that post here. | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Synchronizing prospect and opportunity databases is key. I’m sure I forgot a few. | | | | | |
| DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Prospect lists? Second, lead management too often occurs without or in spite of the prospect. Michael A. | FEARLESS COMPETITOR JANUARY 2, 2009 Turn around a struggling business We’ll start having real conversations with these prospects that we know better than ever. To map our selling process, we’ll use Salesforce.com or Landslide. And to automate our marketing activities, we’ll use Eloqua or Vtrenz. (A hypothetical introduction of a new CEO in a turnaround. This author brainstormed it as if he was this person. I hope you find it illuminating. Jeff). Hi everyone, I’m glad to be here today and I look forward to meeting each and every one of you. But I certainly cannot do that by myself. Go out and visit customers. | CUSTOMER EXPERIENCE MATRIX MAY 18, 2007 Manticore Offers A Lower Cost Alternative For Online Lead Generation That is, it can generate outbound emails, build customized landing pages for email response, track behavior of Web site visitors, and execute multi-step lead nurturing campaigns with logical branching depending on prospect behavior. Both products integrate with salesforce.com (and Eloqua with several others). Manticore also has something called “Prospect Builder” which may actually attempt to identify anonymous visitors by looking up IP addresses and connecting email addresses with company domains. and link these to profiles in salesforce.com. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 24, 2009 First Look at New Marketo Release Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. In Marketo, each campaign is a relatively small, self-contained sequence of steps that is triggered by a particular prospect need. release of his flagship product, scheduled for March 3. | | | | | | | |
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WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009  Marketo Releases Marketo Lead Management 3.0
additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0 MORE >>
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