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Marketers as Social Evangelists

Biznology

Photo credit: Wikipedia. When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While Web 2.0 It is my premise that the full value of Web 2.0 Such is the nature of disruptive innovation.

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Of dinosaurs, birds, and Enterprise Social Platforms

Biznology

Photo credit: Wikipedia. Services like Delicious.com may be on life support after experimenting some success during the peak of the Web 2.0 As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors.

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Next, MarketingVOX reported that Web 2.0

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Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

3 top tools for branding in a Web 2.0 world by iMedia Connection John Gray explains how to use Facebook, Wikipedia and Twitter as components of an integrated Web 2.0 Tags: Web 2.0 branding strategy. Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?) Social Tagging.

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High Points on the Social Media Landscape

WebMarketCentral

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 5 Blog Tracking Sites where you can promote a blog, search blogs for specific topics, evaluate the popularity of various blogs and track selected blogs. Knol may lack Wikipedia's cachet, but it's a much friendlier place.

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. Distribute and promote your news through Web 2.0

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to Nevertheless, worth checking out.

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