WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 18, 2007

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. The promotion strategy to drive interest and among target audiences also becomes more effective and efficient. are incorporated into the program. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

SEPTEMBER 10, 2008

Discussion Forums These are a place to showcase your expertise in a non-promotional way. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world. potentially viral, and increasingly searchable. So, here are some tips for using different types of social media sites for SMO.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

APRIL 15, 2008

Instead, it is best to strongly focus on several and then let the viral nature of social media take over. StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. Indeed, it is currently the reigning champ for promoting many types of Websites. No programming knowledge required.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.

Social Media 20

Social Media Practices Media Wiki 20