Conductor

OCTOBER 11, 2022

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. Luckily, improving your backlink profile doesn’t need to be costly, but it may be difficult to acquire high quality backlinks. The main web page of your profile should have a link.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

seo.co

MAY 10, 2021

A comparison between your keyword profile and your competitors’. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. The best backlink hack is one that requires extra time and effort: building a strong backlink profile that appears natural because it is natural. SEO is not free.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Marketri

NOVEMBER 8, 2023

Dominating the Search Engine Results Pages (SERPs) for non-branded queries is a clear indicator of an authoritative brand presence. Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. That includes social media profiles. Make a Wikipedia and Wikidata page.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Convince & Convert

JANUARY 18, 2024

When analyzing a particular keyword, the tool searches for it in Google and grabs SERP signals pointing to a particular intent. The presence of shopping results within the SERPs will help the tool identify the “keyword context” as transactional. This is where there’s an official site,gov page, Wikipedia (in most cases), etc.

Tools 120

Tools SERP Planning Domain 120

KoMarketing Associates

NOVEMBER 1, 2016

This includes basic brand information like social media profiles, reviews, and photos, and address/office information such as hours of operation, contact information, and a cross-reference to Google Maps for directions. The combined experience is meant to provide a single source of top-level organizational information for searchers.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120