You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
KoMarketing Associates
APRIL 23, 2013
The quality score associated with these searches is undoubtedly low due to the broadness of the term and the unrelated page copy, which negatively impacts page rank and cost. eBay’s item turnover makes it difficult to have highly relevant landing pages and keyword selection. What About B2B?
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