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Marketing Craftmanship

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. As an industry, Marketing Automation is in trouble for that reason.

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Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Marketing Craftmanship

Myth: Sales productivity can be improved by teaching the successful techniques of the top 20% performers to the rest of the sales team. Reality: At most companies, 60% of lost customers come as a surprise, and 80% of deserting customers rate their vendor as good or very good.

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