Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan
Everything Technology Marketing
NOVEMBER 14, 2009
This article outlines a ten-step process any size company can use to successfully enter a new market. What constitutes initial success in this vertical (initial number of adopters, rate of adoption of first buyers)? What constitutes longer-term success in this vertical (market share, share of wallet, number of customers, revenue)?
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