Smashmouth Marketing

SEPTEMBER 28, 2009

Companies are investing in the line item of inside sales/telemarketing as more of a strategy than a support activity. As we observed in our recent article on inbound marketing becoming the uber list to be used for outbound prospecting, these leads come with a higher value and are further along in the buying process.

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

SEPTEMBER 28, 2009

As buyers become savvier and inbound marketing demands increase, he said, "We see our clients' outbound demand generation initiatives augmenting the process to provide sales with intelligent leads that fully meet the criteria for direct sales involvement. What are your thoughts regarding increased investment in inside sales?

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Emily is responsible for managing lead processing, lead scoring, nurture programs, and reporting metrics. Our first is with Emily Salus of CollabNet, a company that sells application lifecycle management software for distributed development teams. and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Emily is responsible for managing lead processing, lead scoring, nurture programs and reporting metrics. Our first is with Emily Salus of CollabNet, a company that sells application lifecycle management software for distributed development teams. and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100