Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

SalesIntel

FEBRUARY 8, 2023

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. Did your company go to a trade show and get names and emails but no phone numbers?

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. We define the attributes of a truly qualified lead as: SIC or NAICS code. Decision makers and influencers identified.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

markempa

SEPTEMBER 16, 2012

Who was involved in the purchasing process. Some figured a lead was anyone who filled out a form at a trade show; others had BANT (Budget, Authority, Needs and Timeline) criteria and specific demographic requirements. Solution #2: Interview customers and the ones who walked away. How they found your company. Their buying cycle.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Biznology

JULY 31, 2015

Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. While there have certainly been improvements in the lead qualification process over the last 10 or so years, I still am surprised when I’m a victim of a poor qualification process by companies who should know better.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Martech

OCTOBER 4, 2022

Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. Registration and payment processing. Brand and sponsor portals.

Enterprise Management 119

Enterprise Management Marketing Management Budget Programs SIC 119