B2B Marketing Directions

JULY 9, 2022

They argue that a realistic business case is needed for prospective technology acquisitions, they describe the importance of choosing an appropriate selection team, and they explain why the selection team needs to determine how decisions will be made before the selection process begins. A bake-off would typically involve two vendor finalists.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

JANUARY 19, 2018

Setting up a formal deal plan makes sure you and your prospect -- and anyone else associated with the purchase decision -- are on the same page. It also makes the sales process more manageable for a prospect who’s never gone through a major purchase decision before by taking a gargantuan task and breaking it up into little, achievable pieces.

Budget Programs 92

Budget Programs RFI Enterprise Management Work Management 92

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. CDPs offer numerous out-of-the-box connectors and APIs to make the integration process faster and more seamless. How long is the onboarding process typically?

Work Management 115

Work Management Marketing Management Vendors RFI 115

SpotMe Blog

SEPTEMBER 1, 2022

Accessibility is the process of ensuring your event is available to as many people as possible. Attendance tracking refers to the process of monitoring the journey attendees take before, during, and after events. A breakdown, load out, or strike are words used to describe the process of taking down equipment after an event. .

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Buzz Marketing for Technology

JUNE 27, 2008

We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. By presenting instances of such environments from our study data, we illustrate how such individualized work processes are created and demonstrate the need for new supporting technologies and tools.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Convert

DECEMBER 8, 2023

Those pillars are Process and accountability: This includes the process for ideation and prioritization, experiment design, how success is measured, etc. Arguably, people and processes take the cake when it comes to experimentation success. It’s interesting what we’ll learn here. What then should be your focus?

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Process and accountability: This includes the process for ideation and prioritization, experiment design, how success is measured, etc. Arguably, people and processes take the cake when it comes to experimentation success. Especially if this is your first A/B testing tool purchase. It’s interesting what we’ll learn here.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98