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The ethics of AI-powered marketing technology

Martech

Just a few examples: Salesforce’s Einstein AI Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes and unifies all of a company’s customer data. Data ownership. Data minimization.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. User data in the metaverse currently includes sensor, location, physiological and social data. Affordability also comes into play, for brands and users alike.

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How To Choose The Right Business Lead Database For Your Business

SalesIntel

User-Generated Data: User-generated data, like a LinkedIn profile, is information submitted by users themselves. Scalability: As your business grows, your lead generation needs will expand. Choose the model that aligns with your budget and expected lead generation needs.

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The Etiquette of Web Scraping and How to Use Web Scraping Legally

Webbiquity

In marketing, web scraping is used to generate leads, compile lists of phone numbers and email addresses for cold calls, monitor reputation, and create content. In data science, web scraping helps collect training and test data for machine learning projects, make predictive analyses, and process natural language.

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Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

Advertise Privacy policy. How much value could be generated if each employee made best use of their knowledge? Although these initiatives can deliver enterprise-wide value, individuals themselves reap significant long-term benefits. Intranets & portals. Taxonomies. Case study archive. E-newsletter. Inside Knowledge.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

If you’re reading this, you’re probably one of the 5,000 affected GO users feeling lost, wondering what’s next for you. You’d be excited to swoop down like a hawk and pick up stranded users looking for a new tool. Some A/B testing vendors are using dark patterns to snatch up new users left in the cold by Google Optimize’s sunset.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

If you’re reading this, you’re probably one of the 5,000 affected GO users feeling lost, wondering what’s next for you. You’d be excited to swoop down like a hawk and pick up stranded users looking for a new tool. Some A/B testing vendors are using dark patterns to snatch up new users left in the cold by Google Optimize’s sunset.