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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Good morning, Marketers, how about CDP for service? So what are we to make of Treasure Data’s new CDP for Service offering, described as “the first in a new suite of solutions for applications beyond marketing”? Its purpose is to serve as a platform for all voice, chat and digital customer service systems. Emphasis added.

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

The Relevance of Purpose-Driven Marketing Purpose-driven marketing is closely linked to authenticity. From product development to customer service, brands should ensure that their practices are inclusive and accessible to all. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

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Consumer Data Laws in the US: Tracking the Latest Legal Updates

Zoominfo

US Privacy Laws by State While most of these laws aren’t yet in effect, it’s important to familiarize yourself with what will be expected of businesses in the coming years. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

Contractual Requirements in Service Provider Agreements. A pattern appears to be emerging in how state legislatures approach broad privacy protection laws, as illustrated in the table above. Privacy Policy Disclosures. Convert’s Privacy Compliance Plan. Creating Privacy Relevant Keyword Alerts.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. This is where it plays out: You can find more relevant answers by segmenting your audience. Ensure you’re offered privacy by default. Home data does not count.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Moreover, these engines often use different algorithms and data sources, which can lead to more diverse, relevant and unexpected search results. This approach ensures that searches are not only anonymous but also uncoupled from any personal data, offering a level of privacy that is increasingly rare in the digital age.