Marketing Interactions

MARCH 7, 2022

And, before we move on, let’s talk about pricing as the reason for the loss. For a high majority of your lost deals, I’m going to wager that it’s not price. It’s unlikely the buyer would have become an opportunity if they weren’t in the ballpark on price. Pricing is usually an easy way for buyers to say No. Worth a shot?

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

DECEMBER 21, 2021

The prospect of career advancement by transforming a part of your company is, yes, emotional. Your boss expects rationalization for the price based on the return on investment the company will reap. FOMO – fear of missing out, used by B2B firms for decades, is emotional. Investing in the idea of change is emotional – Will it work?

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

Marketing Interactions

JUNE 23, 2017

Often, these are seen as late-stage issues, such as, “the price was too high.” If a prospect doesn’t fall within your set parameters, you don’t need to spend resources on them. This type of information is much more important in a B2B buyer persona than the type of car they drive or in which suburb they live. Hopefully, you’ll do both.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64