LeadSloth
AUGUST 10, 2010
This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Land grab is common, where vendors lower prices to get customers on board. Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow.
LeadSloth
SEPTEMBER 30, 2010
The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. In my opinion, there are three reasons: a good product that is easy to use. simple and reasonable pricing. Learnings From The Conference. The conference had a nice balance of sessions.
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LeadSloth
NOVEMBER 16, 2009
Products & Pricing. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. Opportunity creation. Forecasting. Call logging. Individual emails. Document library. Case Management. So in short, those are the features that individual sales people will benefit from.
LeadSloth
AUGUST 24, 2009
In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). However, if growth has stalled because you’re selling the wrong products to the wrong people, Marketing Automation will not help. Selling Simple Products. No Interesting Content.
LeadSloth
APRIL 15, 2010
If you sell multiple products, cross-selling may work for you. If someone is interested in product A, don’t send info on product B, unless products A and B are similar or at least complementary. If you’ve never nurtured your leads, you may find sales opportunities in your existing database.
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