Email Marketing 101: Tips and Best Practices
Anything Goes Marketing
OCTOBER 11, 2006
3 links in an email is optimal number of a high clickthrough rate and text links fared better then image links (makes sense with more images being blocked these days) The top offers were a price discount or a free gift (hey, free Ipods still seem to work!) Open and clickthroughs were some of the best I've ever seen.
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