ANNUITAS

NOVEMBER 15, 2021

In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). Inside sales reps have a lower price tag than field sellers and can cover more ground in a day. All signals point to this being a long-term shift in thinking, not a temporary response to the pandemic.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

DECEMBER 1, 2015

The supergraphic of the Marketing Technology Landscape made famous by Scott Brinker, shows that the landscape basically doubled from 2014 to 2015 with more than 1,800 vendors across 43 categories. However, use the end of year to look ahead to plan for a more productive 2016, not squeeze in last minute offers or special pricing.

Buying Cycle 100

Buying Cycle Demand Generation Trigger Marketing Planning 100

ANNUITAS

JUNE 26, 2014

Identify and understand the vendor landscape-. Planning out the vendors you want to connect with in advance can help save you from wandering around the room, being accosted by costumed mascots, jostled by swag collectors or scanned by overzealous event temps with a quota. Don’t go if you can’t be present-.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

SEPTEMBER 2, 2014

What used to be a vendor-customer relationship turned into a partnership, and was spoken of positively by many of their customers. A few things happened as a result of transforming this organization’s sales approach: - The long-term relationships with clients greatly improved.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Work Management High Quality Lead 100

ANNUITAS

SEPTEMBER 14, 2023

At Inbound, the primary announcements were on the additions to the platform, the injection of more AI powered tools and features and some pricing news. Like what we’ve seen from competing vendors, Content Assistant is designed to simplify the creation, distribution and sharing of marketing and sales content. Let’s dig into each.

CMS Development 130

CMS Development Paid Search Agency Marketing Automation Services Marketing Analytics Tools 130

ANNUITAS

MAY 12, 2023

The company has been hard at work building what I see as a set of go-to-market enablement tools aimed at the small and middle markets (think: a few hundred to a few thousand employees) that are simple to use, powered by AI, and priced right for smaller enterprises. However, Zia is more of an analytics and machine learning algorithm.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130